Sanofi S.A. is a French multinational pharmaceutical and healthcare company headquartered in Paris, France. As the lead e-commerce designer on the business, my responsibilities include overseeing the creation and production of assets. Working closely with our performance content team, we used consumer strategy and insights to create above the fold (ATF) and below the fold (BTF) content for online retailers such as Amazon, Target and Walmart. I’ve had the privilege of touching Sanofi’s family of brands and bringing their brand vision to life on their digital shelves.

Below is a small sampling of some of the ecommerce work created for one of Sanofi’s brands, Gold Bond. The Gold Bond brand store makes it easy for users to find everything they need to champion their skin. Segmented by lotion (the most popular category), Men’s Essentials, powders and sprays, first aid, hand creams and foot care, the store experience features portals to these other tabs on every page.

Results
Since debuting in December 2019, the Gold Bond store has accounted for more than 762K visits, >$1.4M in sales and >165K unit sales. The majority of traffic to the store is from Amazon organic traffic (~56%).