As a millennial, it was an absolute dream to work on campaigns at the place I had many birthday parties as a kid. VMLY&R was Chuck E. Cheese’s AOR up until 2021 and I was on the team responsible for creating the key graphics and assets for their seasonal campaigns. My team was primarily in charge of social graphics (Instagram and Facebook) as well as all paid and organic ads. Other deliverables included: tv spots (:30, :15, :10), radio (:30), print collateral (coloring pages and in-store activities for kids) and IG filters and games.